Besides, there are many more possible uses for a mid-duty truck than just pulling. Service/delivery/work trucks for 15K less sure will look attractive to business owners and those self-employed.
It's not intended to replace the gas engine, it's a complement.
This.
I understand its not for everyone, but there is a huge market for a 1/2 ton that has loads of low end torque and get great mileage. Not to mention has the potential to last for a lot longer than its gas counterpart.
Hunters, farmers, business owners, those who put more than the typical 12,000-15,000 miles on a truck per year, etc.