Ram, Honda, Ford Top Strategic Vision's Pickup Truck Value Awards

[Shanks12]

Ram, Honda, Ford Top Strategic Vision's Pickup Truck Value Awards

The Ram 1500, Honda Ridgeline and Ford F-250/F-350 Super Duty are tops in perceived value among buyers of new pickups, according to Strategic Vision's 2010 Total Value Awards.

Strategic Vision, a consumer research firm, interviewed 111,212 people who bought new vehicles between September 2009 and June 2010 to calculate vehicle rankings against its Total Value Index.

With a top score of 1,000, the TVI is calculated based on each buyer's perceptions of the total ownership experience, plus various economic considerations, such as price paid for the vehicle, expected affordability and expected resale value. The resulting TVI metric represents the overall total value of a vehicle.

Here's how the Ridgeline, Ram 1500 and Super Duty stacked up against their competitors:

Standard Pickup Segment:

Honda Ridgeline: 732 points
Toyota Tacoma: 681 points
Chevrolet Colorado: 671 points
Nissan Frontier: 656 points
GMC Canyon: 628 points
Dodge Dakota: 609 points
Ford Ranger: 580 points

Suzuki Equator: N/A

Full-Size Pickup Segment:

Ram 1500: 767 points
Ford F-150: 766 points
Nissan Titan: 707 points
Toyota Tundra: 694 points
GMC Sierra 1500: 658 points

Chevrolet Silverado 1500: N/A

Heavy-Duty Pickup Segment:

Ford F-250/F-350: 698 points
Ram 2500/3500: 672 points
GMC Sierra 2500/3500: 667 points

Chevrolet Silverado 2500/3500: N/A

[Source: Strategic Vision]

[Source: PickupTrucks.com]

 

[CJ Hungus]

Well at least the pantyline is not considered a full-size pick-up.

 

[Zembonez]

Funny how the "full size" PantyLine had to be placed in the small truck class... Even funnier that it "won"

Who the hell was voting? 98 year old church ladies?

The Ridgeline is not a truck. It is a joke built on a Honda unibody platform.

 

[nubuilder]

Well at least the pantyline is not considered a full-size pick-up.

 

[svensk]

My grocery getter is more of a truck than the pantyline. GMT-360 platform w00t! 6700 lb towing capacity.

 

[DarrenWS6]

People are actually buying the Honda Ridgeline intentionally??? hmm... weird.

 

[66nova]

I don't buy this. Was the vote done in Florida?

Also, how do you have a vote like this and not include all pickups. How is the Silverado Not Applicable??

 

[svensk]

Because the silverado is too elite to be considered a value purchase.

 

[Nick The Great]

 

[1LOW4X4]

Pantyline