Sitting back not doing anything is why in the 90's and early 2000's the big 3 were getting their asses handed to them for the foreign companies. The had a mind set that no matter Americans were going to buy American, well as it turns out people started buying quality. Since then everyone in the game has picked up on that and now it’s a fairly even playing field on quality. Most people still think that Toyota and Honda have the best quality, but they are all pretty close now. The big 3 need to do something that says hey come look at me, and Ford did that with the Raptor, all 3 have been doing that with Challenger, Mustang, Charger, and the Camaro.