I see where Toyota is trying to make a good business decision to go back to their core value. This is good for them, as the gas sippers/hybrids are the money makers. Gas prices will once again soar, its a matter of time. When it does, Toyota will be there to make the sales.
They do need to see that they are new to the full size market, and should not expect to be #1 in the short time they have been in it. If I were Toyota, I'd just slow down production and hold on to what they have. I am not a Tundra fan, but those trucks are no slouch. Though I have not seen any that tow decent loads. If I had the time, I'd show up with a loaded down trailer at the dealer and see how it pulls.
Tundra sales numbers are not too shabby. They definitely will not beat the F series nor the Silverado, but they are not too far behind from the rest.
Top 10 Pickups Sales Figures
Year-to-Date (YTD) Sept. 2008
Ford F-Series
392,698 -26.9% YTD
September 2008: 32,727
September 2007: 56,065
Chevrolet Silverado
370,502 -22.5% YTD
September 2008: 50,428
September 2007: 52,480
Dodge Ram
196,058 -29.0% YTD
September 2008: 20,812
September 2007: 30,100
GMC Sierra
133,811 -14.9% YTD
September 2008: 18,744
September 2007: 18,445
Toyota Tacoma
117,313 -13.4% YTD
September 2008: 9,176
September 2007: 13,996
Toyota Tundra
115,026 -20.4% YTD
September 2008: 7,696
September 2007: 19,571
Ford Ranger
54,815 -4.6% YTD
September 2008: 3,915
September 2007: 4,019
Chevrolet Colorado
44,884 -24.2% YTD
September 2008: 3,359
September 2007: 5,598
Nissan Frontier
40,873 -19.4% YTD
September 2008: 1,534
September 2007: 5,480
Nissan Titan
29,900 -41.3% YTD
September 2008: 2,872
September 2007: 5,193