Cheaper than a regular air-conditioner, in some cases about 5 times cheaper, and with a lower impact on fuel consumption, roof-mounted swamp-coolers became an usual feature in long-hauling trucks back here. More effective in dry places than in humid ones, but I've seen them even in Amazon...
At least the American country culture is strong enough to draw some influence in other parts of the world. Not getting into a debate about how a culture can be "superior" to another, but nearly every anti-American I've ever met could be described as a pussy.
If even the N-word became a popular form of endearment among blacks, I wouldn't doubt the R-word to become some matter of patriotism against all that leftard gun-hating anti-American agenda.
It wouldn't be hard to get a different body, more suitable to the American design preferences. I still believe it would be better for Fiat to provide a stripped chassis version. Either an Utilimaster or a Morgan Olson body over its frame would look way better...
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