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The Big 3 are making some real moves these days! It's nice to see the American auto industry headed for the lead again!

Freep.com said:Ford and Toyota are in a statistical dead heat for first place in Consumer Reports’ 2011 Car Brand Perception Survey.
The survey results released at noon today come one day after the influential consumer ratings magazine delivered a blistering review of Ford’s new touch-screen control system, concluding it was distracting.
But today, the magazine said its consumer survey found that, overall, “Ford excels in the factors that consumers say matter most: safety, quality and value.”
Also, Ford’s scores have been rising while Toyota’s have been falling. Over a two-year period, Ford’s brand perception score has increased by 35 points while Toyota’s score plummeted by 46 points. In the most recent survey, Toyota’s total score was 147 while Ford’s total score was 144.
The scores in the survey reflect how consumers perceive each brand in seven categories: safety, quality, value, performance, design and style, technology and innovation, and environmentally friendly or green.
The study is based on a nationwide telephone survey of 1,721 adults conducted between Dec. 2-6 who own at least one car.
On Tuesday, Consumer Reports said it decided against recommending two Ford vehicles – the Ford Edge and Lincoln MKX crossovers – because Ford’s new touch-screen system is complicated and can create a distraction for drivers. That decision was based both on consumer surveys and Consumer Reports’ own road and performance tests.
MyFord Touch replaces traditional buttons and knobs with a five-way controller on the steering wheel, a touch-screen on the center stack that operates the radio, climate control and navigation and voice commands.
Derrick Kuzak, Ford’s group vice president of global product development, said Tuesday that MyFord Touch is designed to eliminate driver distraction.



