I just bought a 2011 Rubicon. Jeep really improved the interior for 2011. All of the materials are upgraded, with a softer, richer feel to them. The seats appear to be better made, are heated, and are more comfortable. The navigation system is improved, stereo controls are now on the steering wheel, and mirrors are heated with power adjustment. It feels like you're driving a high end luxury vehicle, but it still performs off road like a Jeep.
