REPORT: Even without Dodge Ram, Ghosn says Nissan Titan will survive

[Bigredmariner]

Source: Autoblog.com

When Dodge announced that it wouldn't be sharing its Ram platform with Nissan, we just kind of assumed that the Titan was going to go the way of the Do Do. Why? Because Titan sales are the suck. Nissan has only sold 15,393 copies of its largest truck through the first 10 months of the year. For perspective, Ford sold more F-150s in the first two weeks of October than Nissan has sold in 43 weeks. Last year wasn't much better either, as only 30,000 customers walked out of a Nissan dealer with a new Titan.

But if a report from Inside Line is to be believed, the Titan will live on. Renault/Nissan CEO Carlos Ghosn reportedly told IL that "Titan will have a replacement, we are staying in the large pickup truck market." It makes a bit of sense that there will be another Titan given the fact that Nissan also uses the basic platform for the Infiniti QX56 and the Nissan Armada. But then again those portly SUVs aren't exactly flying off the shelf, either.

Speculation is that Nissan could be looking for an outside partner (or already have one) to collaborate on a new pickup. We're thinking one candidate could be Toyota. The only other Japanese automaker competing directly with the domestics in the U.S. half-ton pickup truck market, Toyota was expecting to produce 200,000 units per year of the Tundra when the it launched, but has sold only 66,000 through October. Teaming up with Nissan would help bring costs down, soak up extra production capacity and mitigate the risk inherent in competing against Ford, GM and Chrysler at what they do best.

 

[RebelThunder]

Interesting. My buddies parents have a Titan. They have been happy with it so far. I think they've owned for a few years now. I drove it once and it does have some snap to it, but I've never been too keen on the looks of those

 

[Bigredmariner]

A guy at work has one, it has kind of grown on me. Not so bad looking.

 

[ScottyBoy]

I was looking at them a few years ago and actually considered buying one. If it wasnt for the extremly poor gas mileage, I probably would have gotten one instead of the Suburban. I mean the friggin window sticker rated it for like 11 mpg!

 

[Cowboy Cadillac]

I almost bought one when they first came out....but the overwhelming amount of plastic in the interior and inferior fuel milage stopped me.

 

[Zembonez]

I had a Titan in 07. Bought it because I had really good luck with my Nissan small trucks.

Hated it.

Sold it in 4 months and bought my GMC.

It DID pull my boat like no tomorrow though. The Nissan V8 had tons of power.