37" tires, 4" lift, line-x paint job, Bushwacker fender flares, Smittybilt front and rear bumpers, Warn winch, PIAA lights.
That's why I didn't want to pay for it...I figured it would be something like that (although $24k seems a bit HIGH)!
Maybe they also swapped in some new gears and a supercharger to help haul all that extra weight around.